Our Story

Introducing DISCIPLINE CLOTHING, a brand founded by the Elite... for the INSPIRED.

Our clothing is more than apparel; it's power, determination, and a RELENTLESS PURSUIT OF GREATNESS

Designed exclusively to make you feel the BEST YOU CAN BE, failure is not an option. When you wear Discipline Clothing, you're not just wearing a brand; you're embracing a mindset that separates the ordinary…. from the EXTRAORDINARY.

Every stitch, fabric, and detail METICULOUSLY chosen to deliver unparalleled performance and style. Whether you're an athlete striving to break records or an individual who demands the best from themselves, our clothing is your ultimate companion on your JOURNEY TO GREATNESS.

ARE YOU READY to stand out, to defy the norm, and to hold yourself to a higher standard? DISCIPLINE CLOTHING is here with you.

ATTITUDE WINS THE GAME

THE DISCIPLINE LEADERSHIP

STEVEN GREEN

Co-Founder and CEO
Steven has built several multi-million pound businesses and broken several extreme world records. 2 x World Record Holder. Here he's recieving a Guinness World Record for the longest triathlon where he Swam 7.2 miles, cycled 181 miles run 45 miles over 36 hrs non-stop!

GEMMA SHARPLES

Co-Founder and Managing Director
Raised in the northeast, Gemma Sharples started as a schoolteacher, selling products on eBay. Now, Gemma is the director of seven multi-million pound businesses, has a property portfolio of £8 million, and holds the triathlon world record. Here she is getting awarded for breaking Steven Greens' previous record.

ERIC WILLIAMS

Associate Director
Following the £20 million sale of his clothing company to Sports Direct, Eric worked at board level alongside Mike Ashley, scaled multiple businesses, including CRUISE and Flannels, and played a pivotal role in orchestrating some of the most prolific and notable mergers and acquisitions in the UK.

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